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FREQUENTLY ASKED QUESTIONS
Likely is a statistical analysis tool built for punters. It supplies the probability of results across a range of different bet types spanning across a wide variety of sports. The probabilities that are produced are calculated with a proprietary algorithm that compares thousands of games of historical data. The results give you the fair market odds. You can use these odds pre-game or in-play throughout the entirety of a game to compare against your bookies odds at any point in time to find where there is value.
The formula used to calculate the probabilities is accurate and becomes more accurate as the match plays out. Likely is designed to give punters the data they don’t currently have to make more informed and smarter decisions, no matter how they bet. From the volume of research we have done, the accuracy of the probabilities have consistently been within a couple of percent, when recording results at various different points in a game.
There are a number on reasons why we refer to “betting" as “trading" when using Likely. You should never just place a bet and hope for the best. With Likely you can follow your bet's chance of success throughout the game. Likely allows you to set notifications so that you can be informed during a match on when the time may be right to get out of your bet, or when o get in on a value opportunity. Because you are kept up to date in real-time you may “trade" in and out of bets multiple tmes during a game.
No, Likely provides you access to hundreds of value opportunities each day by comparing the Bookmakers odds to Likely's fair market odds across a wide range of betting markets pre-game and in-play.
Bookmakers odds include their margin. Each bookmaker has a different margin represented in their odds. Likely’s odds however have no margin and are represented as what we call the "Fair Market Odds". For example, if Likely’s prediction says that each team has a 50% chance of winning then the fair market odds should be $2.00. Bookmakers odds for these situations would represent something along the lines of $1.90 each, depending on their margin.
By comparing the Bookmakers odds to Likely’s fair market odds it is easy to spot value opportunities. These opportunities are when the Bookmakers' odds are higher than Likely’s.
No, Likely is currently only available on mobile and tablet devices. We are working on a desktop app and hope to have this ready in the near future.